We publish content on a variety of platforms to amplify stories, news, and events. These include: - UCLA Arts’ website - Newsletters - Social media channels - On-campus digital displays - Printed matter such as brochures and schoolwide event flyers \ Our Strategic Communications team manages these channels and ensures each piece aligns with the school's voice and values. We also work closely with UCLA Strategic Communications, who provide guidance and support for university-level platforms. This may include publishing features on [UCLA Newsroom](https://newsroom.ucla.edu/) or [GO ARTS](https://goarts.ucla.edu/). At their discretion, stories may also be promoted on UCLA’s homepage or social media channels. If you're interested in broader university-level promotion, please reach out to our team first. When relevant, we also collaborate with UCLA Alumni and other campus partners—including schools and units—to extend the reach of relevant content through their established channels. **If you're interested in broader university-level promotion, please reach out to our team first**. When relevant, we also collaborate with UCLA Alumni and other campus partners—including schools and units—to extend the reach of relevant content through their established channels. ## **Websites** UCLA Arts Strategic Communications directly manages the school’s primary website ([arts.ucla.edu](http://arts.ucla.edu/)). We also oversee brand alignment and provide strategic guidance for the network of websites across the school. If you have content you’d like us to consider featuring on the UCLA Arts website or need guidance on your unit’s site, please reach out using the [Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464). If you are planning to refresh an existing site or develop a new one, please contact us early in the process so we can help ensure that your site aligns with UCLA Arts' brand, meets accessibility standards, and follows institutional best practices. **All UCLA Arts–affiliated websites must, at a minimum,include:** - Proper ADA accessibility practices (see [UCLA’s Accessibility Guidelines](https://brand.ucla.edu/fundamentals/accessibility)) - The required footer language, including UC Regents copyright information\ _© 2025 The Regents of the University of California_ - A visual or navigational marker linking back to the [UCLA School of the Arts and Architecture’s primary website](https://arts.ucla.edu/) (e.g., logo or menu link) - Inclusion of the school’s logo at an appropriate location on your site. Feel free to reach out to us for guidance. **\ Newsletters** UCLA Arts Strategic Communications manages two schoolwide newsletters that share important announcements, opportunities, stories, and events with our internal and external audiences. These publications help foster community, celebrate impact, and promote engagement across departments, disciplines, and audiences. - **The Weekly Newsletter** is sent every Monday during the academic year—excluding summer and academic breaks—to all current UCLA Arts students, staff, and faculty. - **The Monthly Newsletter** is sent at the top of the month, usually the first Tuesday of each month, to our entire distribution list, which includes current students, staff, and faculty as well as parents of current students, alumni, donors, campus partners, and others from our extended community. ### **Guiding Principles** We curate content that aligns with UCLA Arts’ mission, values, and storytelling priorities. Our newsletters are designed to be clear, well-paced, and visually engaging, with a balance of original feature stories, timely opportunities, institutional announcements, community highlights, and upcoming events. We prioritize content that reflects cross-unit collaboration, supports student success, or amplifies the public impact of our programs. ### **How to Work with Us** To submit content for consideration in either newsletter, please complete the [Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464) and include relevant information, links, and visual assets (if available). Be clear about the intended audience and timing of your content. ### **Editorial Deadlines** - **Weekly Newsletter:** Submit no later than **Monday at noon** for inclusion the following Monday. - **Monthly Newsletter:** Submit no later than the **24th of the prior month** for inclusion in the next issue.\ \ We recommend submitting items as early as possible, especially if your content is time-sensitive or intended to promote an event or opportunity. _Please note: Inclusion is not guaranteed and depends on editorial judgment, alignment with school priorities, and available space._ ## **Social Media** UCLA Arts Strategic Communications manages the schoolwide social media channels, including [Instagram](https://www.instagram.com/uclaarts/) (14.5k followers), [Facebook](https://www.facebook.com/ucla.arts) (6.7k followers), and [YouTube](https://www.youtube.com/uclaarts) (800 subscribers). This year, we hope to launch on LinkedIn as well. These platforms are used to build community, amplify news, promote events, and share original storytelling that reflects the vibrancy and impact of our community. We also coordinate closely with UCLA Strategic Communications and serve as the primary point of contact for potential amplification on central UCLA social media accounts. ### **Guiding Principles** We develop content in alignment with the school’s voice and visual identity, with a focus on high-impact stories, cross-unit initiatives, and projects that align with broader institutional goals. We also coordinate campaign-style posts for major announcements and events, and share regular event roundups drawn from the [UCLA Arts Events and Attendance Spreadsheet](https://docs.google.com/spreadsheets/d/1xcdMtpOS3nHCG74Mmf9o1kN17dIadgPxw8shL7An52E/edit?usp=sharing), centering the viewer-experience in all of the content we publish. ### **How to Work with Us** If you have an event, story, or initiative you’d like considered for our social media channels, please complete the [Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464) as early as possible. Be sure to include any relevant visuals, key dates, and links. _Please note: inclusion is not guaranteed and is contingent on our content calendar, content strategy, and available resources. For units managing their own social media accounts, we are happy to amplify existing content and provide guidance on content strategy. Reach out to Kylie Carrigan via email or slack to coordinate._ ### **Templates and Timelines** \[coming soon\] ### **Should I Start My Own Social Media Account?** In most cases, we advise against creating new social media accounts for individual exhibitions, classes, or short-term projects. The school, each department, and each research center already maintain active channels with established audiences. Creating new accounts can dilute visibility, split viewership, and lead to redundant or inactive profiles over time. Instead, we recommend working with the existing channels—UCLA Arts, departmental, or research center—to share your content. This approach ensures broader reach, brand alignment, and more sustainable engagement. ## **Digital Displays** UCLA Arts Strategic Communications updates the digital displays located in Broad Art Center, Kaufman Hall, and Perloff Hall on a weekly basis. The displays amplify storytelling, opportunities, and upcoming events. If you have content you would like considered for inclusion, please submit a request using the **[Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464)**. ## **Digital And Print Materials** UCLA Arts Strategic Communications oversees the strategy and production of digital and print collateral such as schoolwide brochures, posters, event flyers, invitations, etc. We offer a range of branded templates to streamline workflows and help ensure consistency across school communications. If your unit is producing new digital and print materials for distribution or posting, please review our school’s [brand guidelines](https://ucla.box.com/s/11mgrlfenq6gtgc1b1a7ccisggf7984l) and share your drafts with us for review. We also maintain an archive of digital and print materials produced by the school and ask that you send us a PDF and/or printed copy of your final assets for our archive.