UCLA Arts Strategic Communications plans, creates, and distributes stories that highlight the impact, innovation, and community engagement that define the UCLA Arts community—locally, nationally, and globally. Have a story, event, or announcement you’d like to share or content that you need help creating? We invite you to submit your ideas via the **[Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464).** ## **Storytelling** Our storytelling takes shape in a variety of formats—written, photo, video, and audio—and is shared across multiple platforms including newsletters, websites, social media, and print publications. We amplify news, events, and accomplishments, and we produce original stories that reflect the creativity, scholarship, and impact of the UCLA Arts community. We collaborate closely with faculty, staff, and students from across the school to surface and shape stories that reflect the values and excellence of UCLA Arts. While we proactively seek out stories, we strongly encourage departments, programs, and faculty, staff, and students to proactively share story ideas with us. Whether it’s a student success story, a notable research project, a community initiative, or a creative collaboration, we want to hear about it. To submit a story idea or discuss a potential feature, please contact us by completing this **[Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464)**. ## **Storytelling Priorities** - **Impact**: Highlighting the real-world effects of our work on individuals, communities, and the broader cultural landscape - **Innovation**: Showcasing experimental practices, boundary-pushing research, and creative breakthroughs - **Community Engagement**: Telling stories that reflect our engagement and collaboration with local, national, and global communities - **Recognition & Achievement**: Celebrating awards, milestones, and honors earned by students, faculty, staff, and alumni - **Student Experience**: Elevating student voices including their educational journeys and creative development - **Research & Scholarship**: Communicating the depth and diversity of scholarly and creative inquiry at UCLA Arts - **Inclusive Excellence**: Amplifying work that advances social justice and inclusive excellence ## **Telling Inclusive Stories Year-Round** While our editorial content is broad and varied, we periodically collaborate with UCLA Strategic Communications to celebrate the diversity of our community in alignment with nationally recognized heritage and identity months. These partnerships may include coordinated campaigns, feature stories, profiles, and digital content that amplify voices from historically marginalized or underrepresented communities and research and projects related to these communities. Examples include: **September:** Hispanic Heritage Month\ **November:** Native American Heritage Month\ **February:** African American History Month\ **March:** Women’s History Month\ **April:** Arab American Heritage Month\ **May:** Asian American and Pacific Islander Heritage Month\ **June:** LGBTQ Pride Month Please reach out to us if you have ideas for stories related to these or other similar celebrations. ## **Editorial Style Guides** While the arts have a distinct voice, UCLA Arts’ editorial style complements and reinforces broader UCLA editorial standards. Our content aligns with the [UCLA Newsroom Style Guide](https://docs.google.com/document/d/13uqABIxFPCxsTi4dZOyhJ4vmgz30ANVemYJT00xcLXc/edit) and [UCLA’s dictionary of style.](https://brand.ucla.edu/identity/copy-editorial)