The UCLA School of the Arts and Architecture is a diverse community, full of unique perspectives, identities, and creative voices. The UCLA Arts brand was developed with a deep understanding of our school’s multitudinous nature and was intentionally designed to be flexible and inclusive—to encompass the work of many different people, programs, and modes of expression. It was also developed to ensure UCLA Arts maintains a distinct and recognizable presence within the larger UCLA brand—one tailored to arts, design,and cultural audiences, while still connected to and leveraging the global recognition and value of UCLA as one of the world’s most respected institutions. When we communicate coherently and consistently, we elevate the strength and distinction of our school by telling a shared story—one that amplifies the impact of our individual efforts and helps our audiences recognize and connect with UCLA Arts—and UCLA—as a whole. This increases our recognition. Recognition builds reputation. And a strong, recognizable brand strengthens our collective impact. Have questions about using the UCLA Arts brand? We’re here to help. Whether you're designing materials, crafting a message, or trying to align your department’s identity with the larger UCLA and UCLA Arts brands, don’t hesitate to reach out using the **[Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464).** ## **UCLA Arts Brand Guidelines** The UCLA Arts Brand Guidelines are not intended to stifle individuality and creativity, or the unique identities of our various areas. Rather, they are designed to support and elevate that distinctiveness by ensuring that all of our communications—however diverse—work together to build recognition, trust, and visibility for the school and its mission. These guidelines help ensure that we present UCLA Arts coherently, consistently, and professionally. Find information about the [UCLA Arts Brand and access logos, letterhead, templates, Zoom backgrounds, and other brand assets](https://ucla.box.com/s/5woonfu71q4h6h1elhcp01i060m807dd) on Box. ## **Brand Messaging** ## **Key Messaging Framework for UCLA Arts** The themes below reflect the core values and distinctive strengths that define UCLA Arts. They help guide storytelling, outreach, and communications across platforms. - Creativity is at the Core of the Nation’s #1 Public Research University - Immersive Studio Culture - Interdisciplinary Collaboration - Research-Based Exploration - Boundary-Pushing Practice - Inclusive Excellence - Meaningful Community Engagement - Transformative Impact ## **About the School of the Arts and Architecture** At the link, please find a [PDF](https://ucla.box.com/s/wf2vm90i2g1z0npsr981rvyb7mmjtto8) of the school’s official brochure. ## **UCLA Arts “At a Glance”** [UCLA Arts at a Glance](https://ucla.box.com/s/96k600zy7zqvlvxu1abnlhfhr4zyo2f1) offers a snapshot of the school’s key attributes, impact, and distinction. ## **Frequently Used Language** - About the School of the Arts and Architecture. Please request by contacting Anne Marie Burke. - Need a bio for the dean? Official biographies for the dean are maintained **[here](https://ucla.box.com/s/yvgtecwlujdgrdd4oqxh6hkjrbt97x11)** in several formats for written (short, medium, and full-length) and spoken use cases. These are the approved versions for all internal and external communications, including event programs, speaker introductions, media kits, and publications. Check this page before each use to ensure you have the latest version. - [Resources for Understanding and Using UCLA’s Land Acknowledgment](https://docs.google.com/document/d/1iXMXcM2WKPXKZafS2FTPOAhN1hSWzDJZ-6zWT0C25kY/edit?tab=t.0) ## **Design Support** UCLA Arts Strategic Communications offers design support for schoolwide initiatives, major events, and high-impact projects. We also provide templates, tools, and guidance to help departments and programs create a range of materials that fit coherently within the UCLA Arts brand identity. While design services are primarily dedicated to supporting Dean’s Office functional areas, we encourage departments and research centers to submit draft materials so that we can provide feedback and guidance on layout, content, brand alignment, and accessibility. ## **Brand Protection** For those of us who work or study on campus, the UCLA brand is an everyday thing. Sometimes we forget that the UCLA names and marks are assets of great value. To protect UCLA’s reputation and legal rights, we all need a basic understanding of brand protection. Learn more about the policies and guidelines that govern use of UCLA’s names and marks and how and when you need to seek permission for their use. Please note: Our school is the only academic unit on campus  with an approved exception to UCLA’s primary brand system. As such, our brand guidelines often differ from those found in the central UCLA brand guide. ## **Brand Resources** - [UCLA Arts Brand Guidelines](https://ucla.box.com/s/11mgrlfenq6gtgc1b1a7ccisggf7984l) - [UCLA Arts Brand Logos](https://ucla.box.com/s/5woonfu71q4h6h1elhcp01i060m807dd) - [UCLA Arts Brand Typefaces](https://ucla.box.com/s/3m56ktfvw77lbyzdwvef9hkbhmfmn5va) - Templates - PowerPoint Presentation Templates - 16x9 - 4x3 - Social Media Templates  \[coming soon\] - Flyer & Invitation Templates \[coming soon\]