UCLA Arts Strategic Communications regularly develops and distributes press releases, media advisories, and story pitches to elevate the visibility of the school. Our media list includes over 500 print, digital, and broadcast journalists covering the arts, architecture, and related fields. We also offer guidance with writing and placing op-eds. ## **What We Do** Our team offers a range of support—from media strategy guidance and comprehensive planning to writing, editing, and distributing press releases. Our goal is to amplify your efforts and achieve desired outcomes. As part of this process, we collaborate with [UCLA Strategic Communications](https://strategic-communications.ucla.edu/) who provide valuable counsel and support to ensure our stories reach audiences across and beyond campus. This may include publishing press releases, advisories, and stories on [UCLA Newsroom](https://newsroom.ucla.edu/). At the discretion of UCLA Strategic Communications, news may also be amplified on [UCLA’s homepage](https://www.ucla.edu/) and social media accounts. ## **How To Request Support** If you have a newsworthy project, achievement, or event—or if you plan to contact or have already been contacted by the media—please complete this [Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464). Submit SCRFs as soon as possible. Longer lead times yield better outcomes, more media placements, and are essential in securing coverage from some outlets. Ideally, please reach out **four weeks before your announcement**. If you need writing or editorial support, allow additional lead time. For projects with external partners, loop our team in as early as possible. Please understand that while we do our best to support as many projects as possible, we must align our efforts with the school’s strategic priorities and available resources. **Media placement is not guaranteed.** Please note that some projects or announcements may be better suited for inclusion in one of our newsletters, as a feature on UCLA Arts’ website, or as a social media post. Unsure if your project is newsworthy? We encourage you to share it with us for consideration. ## **If You’ve Been Contacted by a Journalist** If you’ve been contacted by external media to comment on a topic as a UCLA faculty member or subject matter expert, please notify UCLA Arts Strategic Communications right away. It’s important that we are aware of these requests so we can support you, provide messaging guidance when appropriate, and assist with background information and coordination when needed. ## **If You Want to Issue a Press Release/Media Advisory** Please complete the [Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464) so our team can assess your needs and follow up accordingly. ## **If You Want to Write an Op-Ed** We can support you with writing, editing, and placing your op-ed. Op-ed support can be requested through the [Strategic Communications Request Form (SCRF)](https://form.asana.com/?k=Vo6Eh2oqnHnnlC1LqM5_1Q&d=134753301162464). ## **What’s the Difference Between a Press Release and a Media Advisory?** A media advisory (or media alert) is a brief, event-focused notice that invites media to attend or cover an event. In contrast, a press release is a more detailed announcement intended to share news or information with both the media and the public. In essence, a media advisory is an invitation, while a press release is the story. [Click here for example media advisories.](https://newsroom.ucla.edu/advisories) [Click here for example press releases.](https://newsroom.ucla.edu/releases)